Arcane Affinity
Arcane Affinity is a D&D content creator with a focus on unique and creative homebrew magic items, ready-to-run adventures, subclasses, battlemaps, books, and printable tools.
moodboard & idea
01.
What sticks out to me when engaging with Arcane Affinity’s content is the dedication to high quality human made art and the quirky, creative choices of the homebrew content itself that makes you go ‘Oh that’s surprising, but it totally makes sense’. Paired with the ‘astral sailors/explorers’ theme of their brand, I knew what the new logo and brand visuals needed was a way to start telling a story without taking the spotlight.
main logo
02.
typography
03.
Headlines
Body
colors
04.
Main Colors
Rich Black
Hex: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Closest Pantone: Black C
Deep Space
Hex: #1B1B2D
RGB: 27, 27, 45
CMYK: 93, 85, 49, 67
Closest Pantone: 276 C
Deep Space
Hex: #1B1B2D
RGB: 27, 27, 45
CMYK: 93, 85, 49, 67
Closest Pantone: 276 C
Secondaries
Neon orchid
Hex: #4848FF
RGB: 72, 72, 255
CMYK: 84, 71, 0, 0
Closest Pantone: 2726 C
Neon Lotus
Hex: #9B5CFF
RGB: 155, 92, 255
CMYK: 65, 67, 0, 0
Closest Pantone: 2665 C
Windrose
Hex: #D2D2FF
RGB: 210, 210, 255
CMYK: 20, 18, 0, 0
Closest Pantone: 270 C
Space dust
Hex: #DACCFF
RGB: 207, 197, 255
CMYK: 18, 23, 0, 0
Closest Pantone: 2635 C
logo variations
05.
Patterns
06.
